The Canon EOS C400 campaign for Canon EU/UK followed Sarah through various filming setups while Sarah also filmed with the camera. The virtual production scene was also directed by Sarah, taking the creative lead. Designing the lighting plot and look, while prepping her own VAD through UE, writing a story line, and communicating emotional cues to the actor, while operating the camera, resulted in a successful VP sequence for the commercial. Use of the footage and Sarah in action have also been shown on display at technology showcases such as IBC in Amsterdam.
Creating the story from concept to VAD to composition and lighting, here is some of Sarah's creative process.
The shoot day Sarah DPed and Directed, as well as designed the virtual composition of the planet and spaceship location, while adding assets onto the planet such as the darkened red surfaces, cloud atmosphere, and controlling virtual lighting all to blend with the physical world.
Canon booth IBC Amsterdam 2024, Sarah's work on display across the booth.